When creating a website it is important to understand how and when is the best time to use images.
The main reason you should use images on your website are the fact they catch the eye of the visitor and grabs there attention. This will make them want to look at your website more and look into what the website is about.
-“Articles with images get 94% more total views”
Another good example for using images on your website is the fact that one image and explain a 1000 words. This can be more importantly be used to show a product that you may be selling or advertising.
– “60% of consumers are more likely to consider or contact a business when an image shows up in local search results”
It has also been found that using images of people can be used as a way to make the users look at certain information. For example if you were to put a picture of a baby looking at the text and title of a paragraph it has been proven that this will make the user look at this text.
Not only can it be used a subtle direction to text, but a picture of a person also increases the persuasiveness of the website in general. As it makes the user think it is more directed towards them as a person and also more real instead of just a picture of the product.
http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/ … Statistics for images on websites.
http://designinstruct.com/web-design/use-images-websites/ … About people in images.